Link popularity measures the total number of web pages that links to your website. It is important because search engines' ranking criteria gives some weight to the number and quality of inbound links that a website receives. Quality of inbound links are more important than quantity because by quality inbound links we mean links from high traffic websites.
There are countless online promotion strategies you should take into consideration in order for you to promote your website and generate guaranteed hits. Although there is huge competition in the online world, this does not necessarily mean that you can no longer stand out and create a whole deal of difference when it comes to your online business or website.
There are countless online promotion strategies you can take on in order for you to make your website a true success and some of these strategies could not only help boost your site's visitors but could also help you become every person's ultimate source when it comes to searching for information and things like that.
First thing that you can do is to promote your website in itself. Think of what type of website you want to create and for who you want to create it for. It is important for you to take note of your actual purpose for coming up with your own website. Is it a personal type of website where you will be providing content about a particular topic or is your website a business that will sell services and products to your prospective customers?
Sunday, March 07, 2010
Tuesday, January 05, 2010
Cyber threats in 2010
Cyber criminals increasingly leverage the news of the day to attack unsuspecting consumers.
Whether it is celebrity deaths or natural disasters, Marcus says criminals will find a way to conceal their malware in the headlines you want to read.
According to McAfee, Facebook, Twitter and other social networking sites-will become major targets for cyber criminals. Read full story here...
Whether it is celebrity deaths or natural disasters, Marcus says criminals will find a way to conceal their malware in the headlines you want to read.
According to McAfee, Facebook, Twitter and other social networking sites-will become major targets for cyber criminals. Read full story here...
Sunday, December 06, 2009
Twitter for marketing and promoting your products
Twitter is a micro-blogging site that asks you a basic question, "What are you doing?" It allows anyone with an account to write up to 140 characters in a text field as a means to update, comment, promote or communicate to others who are "following" you. When people follow you, they see what you've recently contributed when they login. They see your "tweets", which are the messages you leave.
And of course you can follow others who tweet about the things that interest you. As an Internet marketer you may want to follow other Internet marketers, for example.
Like anything, and this is especially true of working with social media, the more you give, the more you get. In other words, the more often you tweet the more activity you'll generate. Some suggest that you tweet a few times a day, every day. Not every tweet needs to be profound. But they should all be useful.
It's important that you don't abuse Twitter for marketing and promoting your products, services or affiliate links. Most of your tweets ought to be about offering your followers useful and valuable information. Only once in a while should you try to use Twitter to promote something. Otherwise you'll be perceived as a spammer, and no one wants that tag.
Imagine if you had a large number of people following your tweets? Some people have tens of thousands following them. If you had something to promote and you had a large following, you could quickly and efficiently alert a lot of people of your promo. It acts sort of like a mass emailing blast to your house email list, but it's a heck of a lot easier and faster. This is the power of Twitter.
Follow me on twitter
And of course you can follow others who tweet about the things that interest you. As an Internet marketer you may want to follow other Internet marketers, for example.
Like anything, and this is especially true of working with social media, the more you give, the more you get. In other words, the more often you tweet the more activity you'll generate. Some suggest that you tweet a few times a day, every day. Not every tweet needs to be profound. But they should all be useful.
It's important that you don't abuse Twitter for marketing and promoting your products, services or affiliate links. Most of your tweets ought to be about offering your followers useful and valuable information. Only once in a while should you try to use Twitter to promote something. Otherwise you'll be perceived as a spammer, and no one wants that tag.
Imagine if you had a large number of people following your tweets? Some people have tens of thousands following them. If you had something to promote and you had a large following, you could quickly and efficiently alert a lot of people of your promo. It acts sort of like a mass emailing blast to your house email list, but it's a heck of a lot easier and faster. This is the power of Twitter.
Follow me on twitter
Saturday, October 24, 2009
Twitter made arrangements with Microsoft and Google
Twitter, the famous social networking site, has made arrangements with Microsoft and Google to integrate its subscribers’ Tweets into search results. This will create a new search engine optimization (SEO) environment.
The two search engines will have access to Twitter’s extensive storage of public data in real time, which will enable them to track trends with a higher degree of accuracy. Due to the partnership between Microsoft and Yahoo, Yahoo will also gain access to this real-time data.
Microsoft has also signed a similar deal that will give Yahoo access to user updates on Facebook. This will give SEO professionals an additional tool to improve search rankings.
The two search engines will have access to Twitter’s extensive storage of public data in real time, which will enable them to track trends with a higher degree of accuracy. Due to the partnership between Microsoft and Yahoo, Yahoo will also gain access to this real-time data.
Microsoft has also signed a similar deal that will give Yahoo access to user updates on Facebook. This will give SEO professionals an additional tool to improve search rankings.
Tuesday, March 24, 2009
Cheap SEO Services
Recently, in the current trend for SEO services, many SEO sites offer packages which are costlier than the complete budget of getting web page going. Most sites look to achieve instant attention for their clients by displaying a lot of paid banners and ads on all types of websites. It may be good for a few days but then, once the campaign is completed, the rating of site back to square once more. When you are searching for cheap SEO services, you should consider such service providers who have proven record of sustainable results.
You need to look for such search engine optimization firm that is in sync with all the concerned events in this field. Internet is the place where nothing remains permanent. A new brand of a few days ago would be obsolete today. Same happens with SEO services, when you are in search of reliable and cheap SEO services, you need to look of how many channels your SEO Company is using, it will give you a fair idea of the desired budget that you want to pay. When you are looking for reliable and cheap SEO services, there are some factors that help you to choose a firm like SEO UK or UK SEO that adjusts into your budget.
You need to look for such search engine optimization firm that is in sync with all the concerned events in this field. Internet is the place where nothing remains permanent. A new brand of a few days ago would be obsolete today. Same happens with SEO services, when you are in search of reliable and cheap SEO services, you need to look of how many channels your SEO Company is using, it will give you a fair idea of the desired budget that you want to pay. When you are looking for reliable and cheap SEO services, there are some factors that help you to choose a firm like SEO UK or UK SEO that adjusts into your budget.
Wednesday, January 21, 2009
Top 10 SEO Questions
All this 'expert' advice can make the simple task of optimizing your site incredibly confusing. Here are some straightforward answers to the most common SEO questions.
1. What is SEO?
SEO stands for search engine optimization. A search engine is a tool many internet users use to find sites that are relevant to their needs. The three biggies when it comes to search engines are Google, Yahoo and MSN. There are however, hundreds of search engines available to internet users. Search engines work by sending out spiders to crawl through the World Wide Web and gather information. If you have the information they're looking for, in the places they are looking, they'll find you and place you in their results when a person is looking for your information.
The task of understanding what search engines are looking for and putting it in the right places on your website and in your content, is the essence of search engine optimization. So now you might be asking . . . what do search engines look for and where do they look for it? The answer is keywords and links. Keywords in your html coding, keywords on your webpage content, keywords in your content, and the number of incoming links you have to your website.
2. How important is SEO?
Let's just put it this way. What's better a few visitors who stumble upon your website or hundreds of visitors that go to your website with the direct intention of learning more or making a purchase?
With more and more people searching and shopping online, getting on the first page or two of the search engine results can mean the difference between keeping your day job and becoming an internet millionaire.
3. What are text links?
Links are just one of the tools you can use to increase your search engine optimization. The more quality links you have, the better your search engine ranking will be. Text links are links that contain only text. Wikipedia is a great place to examine internal text links. The links are contained within a sentence and when a reader clicks on them they are taken to a different page on the same website. The kind of text links you're looking for will be text links that will take readers from your article, ebook, or web copy to your website.
An excellent tool to generate incoming links is to write copy for online audiences like article directories, blogs, and ezines and insert text links in the copy. Webmasters will link to the content and thus to your site. Additionally, when you allow free reprints of your copy provided the links are maintained, you're encouraging links to your website.
4. What are link farms and link exchanges?
Search engines don't accept just any old link. The link has to be from a relevant and quality company. This means you don't want to participate in link farming. If a search engine suspects your links to be lacking, they'll actually penalize you. Link farming or link exchanging is essentially the process of exchanging reciprocal links with Web sites in order to increase your search engine ranking. A link farm is a Web page that is nothing more than a page of links to other sites. Stay away from link farms. When you generate a link from another site, it had better be relevant and coming from a real web site.
5. What is duplicate content?
The definition of duplicate content is web pages that contain substantially the same content. Search engines will penalize you for this. How do you avoid duplicate content? Don't publish the same article in several locations. There are many tools available online to help you re-write your content so that it is 30 percent, 40 percent, and even 50 percent different. However, the best way to avoid duplicate content is to simply write new content.
6. How do I find the right keywords?
There are several steps to finding the most profitable keywords. The first step is to generally do a bit of brainstorming and come up with a list of keywords you think people will use to find your products. The next step is to research supply and demand for those particular keywords. Supply means how many other websites are using those same keywords and demand is how many people are looking for those particular keywords.
The key is to find keywords with high demand and relatively low supply. There are many effective and useful keyword tools to help you find this information and to generate keyword ideas. Once you decide on a few keywords, it may be useful to do a bit of testing before you commit to them.
7. How do I optimize my web pages?
Placing your keywords in the right location is a good start to optimizing your web pages. Search engines look to the headings, subheadings, domain name, and title of your website. They also look in the content on your page and primarily focus on the first paragraph.
Try to get a domain name with your primary keyword included. When you include your keyword in your URL it tells the search engine spiders immediately what your site is about.
Title Tag. Your title tag is the line of text that appears on search engine results pages that acts as a link to your site. This is a crucial element of your webpage as it describes to your visitors what your page is about.
If you view your source code, your title tag will look something like this:
Keep your title tags brief, descriptive, up to date, and keyword rich will help to increase the relevance of your site in the eyes of the search engines, as well as giving your potential visitors a good idea of what they can expect from your site.
Meta Tags have lost their importance to the search engines however it is still helpful to place your keywords in your meta tags. In your source code they look something like this:
8. Do I need to submit my site to the search engines?
The simple answer is - no. Search engine spiders are always out there doing their job and collecting information. Every time you update your website, add content, or change your keywords, the search engines capture the information and record it. However, if you want to be listed on a directory, like the DMOZ Open directory project, then you will need to submit to those.
9. What are spiders?
Search engine spiders are also called web crawlers or bot. They're basically automated programs which scan websites to provide information to search engines often for the purpose of indexing or ranking them.
10. How does content help my SEO?
Content is one of the best tools to improve your search engine ranking. It is a great place to emphasize keywords, encourage linking to your site, and increase traffic. The key to content is to make sure you're offering quality content and you're updating your website and your content frequently. Content can be provided in many forms including:
* Blogs
* Forums and chat rooms
* Articles
* Reviews
* Case studies
* Reports
* How to guides
* Tutorials
* e-books and much more.
1. What is SEO?
SEO stands for search engine optimization. A search engine is a tool many internet users use to find sites that are relevant to their needs. The three biggies when it comes to search engines are Google, Yahoo and MSN. There are however, hundreds of search engines available to internet users. Search engines work by sending out spiders to crawl through the World Wide Web and gather information. If you have the information they're looking for, in the places they are looking, they'll find you and place you in their results when a person is looking for your information.
The task of understanding what search engines are looking for and putting it in the right places on your website and in your content, is the essence of search engine optimization. So now you might be asking . . . what do search engines look for and where do they look for it? The answer is keywords and links. Keywords in your html coding, keywords on your webpage content, keywords in your content, and the number of incoming links you have to your website.
2. How important is SEO?
Let's just put it this way. What's better a few visitors who stumble upon your website or hundreds of visitors that go to your website with the direct intention of learning more or making a purchase?
With more and more people searching and shopping online, getting on the first page or two of the search engine results can mean the difference between keeping your day job and becoming an internet millionaire.
3. What are text links?
Links are just one of the tools you can use to increase your search engine optimization. The more quality links you have, the better your search engine ranking will be. Text links are links that contain only text. Wikipedia is a great place to examine internal text links. The links are contained within a sentence and when a reader clicks on them they are taken to a different page on the same website. The kind of text links you're looking for will be text links that will take readers from your article, ebook, or web copy to your website.
An excellent tool to generate incoming links is to write copy for online audiences like article directories, blogs, and ezines and insert text links in the copy. Webmasters will link to the content and thus to your site. Additionally, when you allow free reprints of your copy provided the links are maintained, you're encouraging links to your website.
4. What are link farms and link exchanges?
Search engines don't accept just any old link. The link has to be from a relevant and quality company. This means you don't want to participate in link farming. If a search engine suspects your links to be lacking, they'll actually penalize you. Link farming or link exchanging is essentially the process of exchanging reciprocal links with Web sites in order to increase your search engine ranking. A link farm is a Web page that is nothing more than a page of links to other sites. Stay away from link farms. When you generate a link from another site, it had better be relevant and coming from a real web site.
5. What is duplicate content?
The definition of duplicate content is web pages that contain substantially the same content. Search engines will penalize you for this. How do you avoid duplicate content? Don't publish the same article in several locations. There are many tools available online to help you re-write your content so that it is 30 percent, 40 percent, and even 50 percent different. However, the best way to avoid duplicate content is to simply write new content.
6. How do I find the right keywords?
There are several steps to finding the most profitable keywords. The first step is to generally do a bit of brainstorming and come up with a list of keywords you think people will use to find your products. The next step is to research supply and demand for those particular keywords. Supply means how many other websites are using those same keywords and demand is how many people are looking for those particular keywords.
The key is to find keywords with high demand and relatively low supply. There are many effective and useful keyword tools to help you find this information and to generate keyword ideas. Once you decide on a few keywords, it may be useful to do a bit of testing before you commit to them.
7. How do I optimize my web pages?
Placing your keywords in the right location is a good start to optimizing your web pages. Search engines look to the headings, subheadings, domain name, and title of your website. They also look in the content on your page and primarily focus on the first paragraph.
Try to get a domain name with your primary keyword included. When you include your keyword in your URL it tells the search engine spiders immediately what your site is about.
Title Tag. Your title tag is the line of text that appears on search engine results pages that acts as a link to your site. This is a crucial element of your webpage as it describes to your visitors what your page is about.
If you view your source code, your title tag will look something like this:
Keep your title tags brief, descriptive, up to date, and keyword rich will help to increase the relevance of your site in the eyes of the search engines, as well as giving your potential visitors a good idea of what they can expect from your site.
Meta Tags have lost their importance to the search engines however it is still helpful to place your keywords in your meta tags. In your source code they look something like this:
8. Do I need to submit my site to the search engines?
The simple answer is - no. Search engine spiders are always out there doing their job and collecting information. Every time you update your website, add content, or change your keywords, the search engines capture the information and record it. However, if you want to be listed on a directory, like the DMOZ Open directory project, then you will need to submit to those.
9. What are spiders?
Search engine spiders are also called web crawlers or bot. They're basically automated programs which scan websites to provide information to search engines often for the purpose of indexing or ranking them.
10. How does content help my SEO?
Content is one of the best tools to improve your search engine ranking. It is a great place to emphasize keywords, encourage linking to your site, and increase traffic. The key to content is to make sure you're offering quality content and you're updating your website and your content frequently. Content can be provided in many forms including:
* Blogs
* Forums and chat rooms
* Articles
* Reviews
* Case studies
* Reports
* How to guides
* Tutorials
* e-books and much more.
Monday, December 29, 2008
Benefits of Manual Link Building Services
Link Building is a process of increasing link popularity of a page by submitting our site on other domains and it increases ranking in search engines. Link popularity means number of sites pointing towards our site. Search engines not only look at the no. of sites only but also the quality of those sites. It is one of the most important factors to be successful in online marketing.
Link Building process helps in getting high targeted visitors to our website and in turn gets high ranking in the search engines. Link Building is one of the methods in SEO to improve our site's position in search engines. Furthermore, an increase page rank position means we can compete for competitive phrases/keywords in our related field.
Link exchange with relevant and quality sites give benefit to our website visitors. Our site will be found by many people who are looking for particular service or product that we are offering to our customers. They get information about any particular topic at one page only by simply clicking on different relevant sites. This builds brand awareness and trust in a company or brand.
Anchor text of incoming links plays an important role in getting high rank in search engines. It is very important from ranking point of view as most important and relevant keywords are used in the links which are pointing to our website that help in having good position in SERPs. If you have more quality links with the same keyword, then that keyword would give benefit to our website to get high rank with that keyword.
We can rank high to dynamic pages very easily with the help of link building techniques. Many of the search engines don’t index dynamic pages. But when we link to that dynamic pages, then search engines index those pages also.
Link Building means to have other site's link on our site and also to place our link on other relevant sites. While indexing that particular page, search engine would index links leading from that page and learn about those links within your website and indexes those links too.
Monday, December 01, 2008
Google Joins DRSG
Google joined the Demand Response and Smart Grid Coalition (DRSG), an association that promotes the monitoring of electricity consumption in both the power grid and end users' homes. This step is the latest in a series of environment-friendly actions that Google.org engaged in over the past few years. The DRSG group includes multiple companies, all oriented towards promoting and supporting energy efficiency.
Google also announced that it signed a partnership with General Electric in early September, in a step aimed at supporting clean energy lobbying, as well as the development and implementation of energy monitoring equipment throughout the grid. The main stake of Google's efforts is to create a nation-wide smart power grid that will fuel smart appliances.
These appliances, including dishwashers and washing machines, could detect off-peak periods – via their integrated software – and trigger their programs accordingly, so as to minimize both costs of operations and the strain they place on power plants in the US. This leads directly to less carbon being emitted into the atmosphere by coal- or natural gas-powered production facilities.
DRSG also focuses on the issue of demand response, which means that its companies advocate the creation of pieces of software that will regulate and decrease energy consumption in offices and homes during peak times. Google was expected to enter this field for quite some time, and it would appear people saying this were right.
Besides Google, the DSRG group also includes companies like Cpower, Conservation Services Group (an energy service firm), and Corporate Systems Engineering (a smart-meter provider). Chances are that more companies will soon join the initiative as well, especially now that Google is in on it too. The Mountain View-based firm is also expected to soon launch a line of products, including gadgets and software that will monitor end-users' energy consumption.
Google also announced that it signed a partnership with General Electric in early September, in a step aimed at supporting clean energy lobbying, as well as the development and implementation of energy monitoring equipment throughout the grid. The main stake of Google's efforts is to create a nation-wide smart power grid that will fuel smart appliances.
These appliances, including dishwashers and washing machines, could detect off-peak periods – via their integrated software – and trigger their programs accordingly, so as to minimize both costs of operations and the strain they place on power plants in the US. This leads directly to less carbon being emitted into the atmosphere by coal- or natural gas-powered production facilities.
DRSG also focuses on the issue of demand response, which means that its companies advocate the creation of pieces of software that will regulate and decrease energy consumption in offices and homes during peak times. Google was expected to enter this field for quite some time, and it would appear people saying this were right.
Besides Google, the DSRG group also includes companies like Cpower, Conservation Services Group (an energy service firm), and Corporate Systems Engineering (a smart-meter provider). Chances are that more companies will soon join the initiative as well, especially now that Google is in on it too. The Mountain View-based firm is also expected to soon launch a line of products, including gadgets and software that will monitor end-users' energy consumption.
Tuesday, September 02, 2008
Google Chrome New Browser
Finally Google launch the Google Chrome browser Intersting thing is that, I don't find how to add Plug in like FF. So, Firefox is still best in my opinion. Hope Google will provide some same servces in future. Google takes aim squarely at Microsoft with the release of its new Web browser, Chrome. And Microsoft should be very afraid: Chrome lives up to its hype by rethinking the Web browser in clever and convenient ways that make using the Web a more organic experience than you'd get with either Microsoft's Internet Explorer 8 or Mozilla's Firefox 3.
Chrome automatically detects the Web browser you're using and prompts you through the process of installation (right down to telling you how to access downloaded files within Firefox, for example). When you first run the application, Chrome imports your bookmarks, passwords, and settings from Firefox or Internet Explorer. It even can grab username and password data, and it automatically populates those fields for you when you use Chrome for the first time to visit a particular site.
You can find some more intersting things about Google Chrome New Browser. And visit Google Chrome comic book to get more info about it, So, Guys happy Browsing with Google Chrome New Browser.
Chrome automatically detects the Web browser you're using and prompts you through the process of installation (right down to telling you how to access downloaded files within Firefox, for example). When you first run the application, Chrome imports your bookmarks, passwords, and settings from Firefox or Internet Explorer. It even can grab username and password data, and it automatically populates those fields for you when you use Chrome for the first time to visit a particular site.
You can find some more intersting things about Google Chrome New Browser. And visit Google Chrome comic book to get more info about it, So, Guys happy Browsing with Google Chrome New Browser.
Monday, July 21, 2008
Florida Interactive PR Agency Introduces SEO/PR Audits
The Buyer Group asks: What does online PR mean to a business? Answer? More than just an optimized press release. Can Google index your site? Is your online news optimized for today's journalists and bloggers? Does your Web site have good and useful content that is relevant to a user's search?
What does online PR mean to a business? Answer? More than just an optimized press release. Can Google index your site? Is your online news optimized for today's journalists and bloggers? Does your Web site have good and useful content that is relevant to a user's search?
Read More
What does online PR mean to a business? Answer? More than just an optimized press release. Can Google index your site? Is your online news optimized for today's journalists and bloggers? Does your Web site have good and useful content that is relevant to a user's search?
Read More
Wednesday, July 02, 2008
Andy Hagans’ Ultimate Guide to Linkbaiting and SMM
I found really good article for link building Pls, read it and hope you like also...
Is anyone else sick of link baiting yet? I sure am. It’s dominating talk on all the SEO forums and conferences; it’s gumming up the works of all of my favorite social bookmarking sites; and it’s forcing me get off of my lazy rear and make good content.
Damn that link baiting.
Of course, it’s also the most cost- and time-efficient way of building relevant, trusted, editorially-given backlinks; it’s the critical success factor in getting ranked in Google for competitive keywords; and, it’s making smart SEOs a veritable boatload of money.
Wednesday, June 25, 2008
Negative SEO
I found interesting article about Negative SEO. I hope you enjoy it also...
http://www.seroundtable.com/archives/017495.html
http://www.seroundtable.com/archives/017495.html
Monday, May 19, 2008
Link Building Expert
Are you on the look out for somebody to help you to promote your website? Have you heard about the benefits of starting up a link building campaign but are not sure about how to proceed with this venture? Would you like to learn about how you can get into the top five of the organic search results(not pay-per-click) of the major search engines? I imagine that many Internet newbies would have answered yes to at least one of these questions. In this article I am going to write about web promotion and will share my knowledge from nine years of web marketing. I am sure it will prove to be of great benefit to many people.
It should go without saying that there is no real point of having a superb looking website if nobody can find it via the search engines. As soon as I had what I believed was a very professional and easy to navigate website, I was eager to learn about how to reach the top of the search engine rankings. It seemed so hard as the sites at the top were already established with good page rank and many backward links pointing to their sites.
It was very tempting to join one of the many dodgy ventures like a link exchange program but I was quite lucky to gain some great advice which was that hard work and patience will pay off. The sites at the top can be caught and over-taken but of course it will take time. The age of the domain is also important, why for example would a search engine like google give a new site a higher serps position than a site which has been around for three years. That new site may not even be around this time next year as many webmasters do not even renew their sites after one year. For this reason it is also a good idea to buy your domain for perhaps five years instead of just one as it shows that you have good intentions etc. It is also cheaper in the long run.
I decided to stick to the common forms of web promotion such as article marketing, gaining one-way links and ensuring that the content of my website was content that other webmasters would want to link to.
Thursday, May 15, 2008
BASIC CONCEPTS OF SEO
BASIC CONCEPTS OF SEO article on v7n by "Bob Massa"
There are some basic concepts that all search services have to follow. They all follow certain concepts because they are all driven by humans and humans are governed by certain laws of nature. Any search engine will always try to return whatever it has available that it thinks is the most relevant data to a specific query based upon ranking criteria set by the specific search service itself. That is the search service's core mission. Read More
There are some basic concepts that all search services have to follow. They all follow certain concepts because they are all driven by humans and humans are governed by certain laws of nature. Any search engine will always try to return whatever it has available that it thinks is the most relevant data to a specific query based upon ranking criteria set by the specific search service itself. That is the search service's core mission. Read More
Sunday, March 23, 2008
Balance of Your Link Building Strategies
I found a post regarding link building strategies from blog
get full article
http://www.linkbuildingbestpractices.com/The solution is to balance your link building strategies for the greatest possible coverage over a multitude of formats. If you do this, you’ll find that you are always hitting on multiple cylinders. Although you might not be getting great results from every single link strategy, you’ll be getting pretty good ranking from several of them. It’s like playing a good point spread – coverage is key.
get full article
Tuesday, March 11, 2008
Build a Blog and Get Ranking
Blogs have been around long enough to become standard elements of the web landscape. They're easy to construct and manage, they create fresh, user-generated content and, if well-executed, blogs draw crowds and the attention of search engines.
Whether starting out with a new domain name, or a domain that's been around for a decade, you can rank your blog on Google if you just do what Google wants you to do. So here are 25/50 tips to get your blog ranked by the world's biggest SE.
Wordpress is a blog platform that's open source (free), robust, extensible and easy to use. Add Feedburner, which equips site owners to broadcast RSS feeds and develop user metrics. Next, synch up Google Analytics and a sitemap plug-in to simplify populating the blog and developing useful, actionable metrics. Also, make sure your blog is pinging www.technoratti.com and other social-ranking sites like www.digg.com.
Don't worry about page rank
PR is highly over-rated as a yardstick of online success. Connectivity within a web community and expansion through content syndication and guest blogging are more critical to building site credibility than page rank. PR will take care of itself over time if you do it right.
Differentiate your content on every post. Cover lots of editorial ground. Dry, starchy academic writing is strictly for the textbooks. Write words that people "hear" instead of read. Birds of a feather do, indeed, flock together. So, if one of your regulars shares an interest in philately, chances are s/he has other friends with an interest in stamp collecting.
Remember SEO basics
Use provocative, keyword-rich title tags, meta keywords and descriptions, and only link to high-quality sites. Never over do it. Keep your posts relevant, natural, accurate and, above all, current.
Don't stuff blog post titles with keywords.
It's a form of keyword stuffing and spiders hate keyword stuffing. The ratio in headlines should be 40% keywords, 60% non-keywords.
Submit your URL to blog directories. There are "best of the web," and paid directories, like Yahoo, and free directories like the Open Directory project at www.dmoz.org. Every directory listing is another link to your site and another way visitors can find you. Just google them to find more.
Content quality counts
Research topics about which target readers want to learn. Write something new, useful and relevant. And don't forget to regularly update older posts. Things change fast on the web so last year's "next big thing" is this year's hackneyed cliché.
However, be consistent, as well. Keep blogging. It can take time for a blog to catch the notice of a search engine spider. Add links from their blogs and establish your site's link community. There are people within your web neighborhood with opinions and good information. Contact them to invite submissions to your blog and your site in general.
Don't use duplicate content
The only duplicate content that appears in your blog posts are quotes, and they should be identified with quotation marks. Make friends with other bloggers in your commercial, business or NFP space. Ask to become a guest blogger, or seek endorsements from the "names" within your site sphere. Develop some friendly contacts on social media sites and participate in the community. Ask contacts to promote your blog content. Also ask for contributors. People love to express their opinions.
Whether starting out with a new domain name, or a domain that's been around for a decade, you can rank your blog on Google if you just do what Google wants you to do. So here are 25/50 tips to get your blog ranked by the world's biggest SE.
Wordpress is a blog platform that's open source (free), robust, extensible and easy to use. Add Feedburner, which equips site owners to broadcast RSS feeds and develop user metrics. Next, synch up Google Analytics and a sitemap plug-in to simplify populating the blog and developing useful, actionable metrics. Also, make sure your blog is pinging www.technoratti.com and other social-ranking sites like www.digg.com.
Don't worry about page rank
PR is highly over-rated as a yardstick of online success. Connectivity within a web community and expansion through content syndication and guest blogging are more critical to building site credibility than page rank. PR will take care of itself over time if you do it right.
Differentiate your content on every post. Cover lots of editorial ground. Dry, starchy academic writing is strictly for the textbooks. Write words that people "hear" instead of read. Birds of a feather do, indeed, flock together. So, if one of your regulars shares an interest in philately, chances are s/he has other friends with an interest in stamp collecting.
Remember SEO basics
Use provocative, keyword-rich title tags, meta keywords and descriptions, and only link to high-quality sites. Never over do it. Keep your posts relevant, natural, accurate and, above all, current.
Don't stuff blog post titles with keywords.
It's a form of keyword stuffing and spiders hate keyword stuffing. The ratio in headlines should be 40% keywords, 60% non-keywords.
Submit your URL to blog directories. There are "best of the web," and paid directories, like Yahoo, and free directories like the Open Directory project at www.dmoz.org. Every directory listing is another link to your site and another way visitors can find you. Just google them to find more.
Content quality counts
Research topics about which target readers want to learn. Write something new, useful and relevant. And don't forget to regularly update older posts. Things change fast on the web so last year's "next big thing" is this year's hackneyed cliché.
However, be consistent, as well. Keep blogging. It can take time for a blog to catch the notice of a search engine spider. Add links from their blogs and establish your site's link community. There are people within your web neighborhood with opinions and good information. Contact them to invite submissions to your blog and your site in general.
Don't use duplicate content
The only duplicate content that appears in your blog posts are quotes, and they should be identified with quotation marks. Make friends with other bloggers in your commercial, business or NFP space. Ask to become a guest blogger, or seek endorsements from the "names" within your site sphere. Develop some friendly contacts on social media sites and participate in the community. Ask contacts to promote your blog content. Also ask for contributors. People love to express their opinions.
Wednesday, March 05, 2008
Useful SEO Techniques
Every webmaster should have some basic understanding of these simple SEO techniques if they want to achieve Top Rankings for their site. The more you know about these Search Engine Optimization techniques; the better your web pages will fare in the different search engines, especially Google.
Optimizing your pages for the search engines should be your main priority because conquering and dominating your chosen keywords is often cited as one of the major determining factors in the success of your online site or business. You must have a rudimentary grasp of how SEO can work for you and your site.
Optimizing your pages for the search engines should be your main priority because conquering and dominating your chosen keywords is often cited as one of the major determining factors in the success of your online site or business. You must have a rudimentary grasp of how SEO can work for you and your site.
"This article is taken from http://www.promotionworld.com/se/articles/article/0802298usefulseo.html"
1. Title Tag
The Title Tag is located at the top of your html page and it tells the search engines what your page is about. When you open your page in a browser these are the words at the very top of the screen. Despite its simplicity, the title tag is crucial to 'on-page optimization'; it should include your main keywords and it should be 63 characters or less if you want your title to appear in full on Google. Many SEO experts create web pages in a three-prong approach. They place the title in: - the title tag - on the webpage itself - and in the URL for that page. Sometimes they will just pick the main keywords from the title and place them in the anchor url instead. For example: www.yourwebsite.com/keywords.html
2. Meta Description Tag
The Meta Tag contains the description for your web page. Your description will show up in all the search engines so you have to be careful to write precisely and objectively. It should be about 140 characters or around 20 words. Make sure to include your keywords but don't spam - don't repeat your keywords more than twice, using variations is helpful. Keep in mind, successful webmasters make their descriptions stand out from the crowd and entice the surfer to click their link. It is also the first contact with your potential visitor or prospect so make a good first impression.
3. Anchor Tag or URL
The anchor tag is used to form links within websites or from site to site. This tag should have your title or the main keywords from your page title to be the most effective. Anchor text is also important to know, these are the underlined, clickable text or words in a link. <*A HREF="url"> anchor text <*/A> If you want to check Google for all web pages containing your keywords in the anchor tags. Just type into Google Search: allinanchor:yourkeywords
4. Finding Backlinks
One of the keys to higher rankings is building quality links from relevant related quality sites. The search engines, especially Google, counts each link as a "vote" for your site or content. Many experts suggest you include your main keywords in the anchor text of these inbound links in order to rank high. If you want to find the number of backlinks your site has. Just type into Google Search: link:yourURL and it will give you the number of backlinks you have. Google doesn't give you all your existing backlinks, so you can try Yahoo! to find a more exact number. Just open Yahoo! and type in: linkdomain:yourURL
5. Checking Indexed Pages
If is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages. You can see how many of your pages are indexed in Google by using the site command. Just type into Google Search: site:yourURL Another way to look at your pages in Google is to type in "http://yoursite" and "www.yoursite" with the quotation marks to see the exact number of listings for each.
6. Checking Google Cache
You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved. Just type into Google Search: cache:yourURL
7. Finding Associated Keywords
Keywords are the heart of the Internet, you must dominate the search engines for your chosen keywords if you are to succeed online. So make sure you have your main keywords in the Meta Keyword Tag on your page. Many experts suggest you place your page's main keywords in the first and last 25 words on that page. You must also be able to find and use variations of your keywords to completely conquer your targeted niche. To find what other keywords Google has associated with your main keywords, just use the tilde ~ command to find associated phrases in Google. Just type into Google search: ~keywords Variations will be highlighted in bold print.
8. Finding Titled Keywords
If you want to find competing sites that have your keywords in the title just use the allintitle command. Just type into Google search: allintitle:yourkeywords In summary, if used consistently, these basic SEO techniques should help improve your rankings and keep you in the picture with regards to your standings in the search engines. Your site's stats or raw traffic logs will also confirm the rise or fall of your keyword rankings. You must have complete knowledge of both your site and your keywords in the search engines, especially Google. Since Google will deliver most of your quality traffic, you must optimize for it and be aware of what is happening to your site and keywords within Google. This is yet another example where knowledge equals success.
Sunday, January 13, 2008
Top 10 internet marketing tips for SEO
1. Optimize Your Web site's Content:
First and foremost, get your website content right. Make sure it is easily read by both humans and search engines. An essential variable applied by Search Engines in the way in which they rank websites is based on the relevancy of the content that the search engine is indexing.
2. Create a Content Development Strategy for Your Website:
In addition to optimizing the existing content on your website, it is essential that you develop a strategy to continuously grow your websites content on an ongoing basis. All new content should be written specifically with the web reader in mind and should also be optimized for the search engines.
3. Invest in a Paid Search (Pay-Per-Click) Campaign:
When you pay for traffic (visitors) that click on your advertisements that are being advertised on search engines, this is called pay-per-click or search engine advertising. Paid search allows you to quickly leverage search engine traffic by bidding for keywords that are related to the products or services that you promote and sell on your website. Paid search advertising is particularly beneficial to companies who are not yet well ranked on search engines through natural search.
4. Publicize Your Website Through Article Marketing:
Article marketing is regarded by Internet marketing experts as one of the most effective promotional methods to publicize your website and to grow the number of back links (incoming links) to your website content. To ensure ongoing awareness, articles should be submitted to suitable article directories, content publishers, article announcement lists and content syndication (RSS feeds). Each article should be published on your website first and should include a bookmark button to encourage social bookmarking.
5. Develop a Social Media Marketing Strategy:
Studies show that by the end of 2007 more than 60% of top global companies will have had some form of social media marketing strategy in place. Corporates and small business owners should create a clear social media marketing strategy as part of an integrated communications and marketing strategy. Social Media has become an essential component of online marketing and search engines are adjusting their rankings to include search personalization. One of the effects of the social media revolution is an exponential growth in the amount of content online.
6. Create a Company Blog:
In the past, corporates have focused marketing and communications efforts on becoming faceless. This has changed significantly. Where the online consumer has become very much in control, companies will no longer be able to connect with their customers in a meaningful and emotional way without having a personality. More and more companies are starting to realize the significance of establishing a company personality and we are starting to see more Corporate Blogs coming alive. Business Blogging will continue to become more lucrative as more and more people look to new media such as Blogs and social websites for insight.
7. Experiment With Video Marketing:
There is tremendous power and revenue-generating potential in Video Marketing. With the rapid ongoing growth of YouTube's traffic in addition to the emergence of Internet Television websites, streaming video is dominating the international web and marketers are quickly scrambling to capitalize on this exciting channel. As companies seek to simplify video sharing, video marketing will become more interactive which could have huge implications for Affiliate marketing.
8. Engage Your Audiences With Web Widget Marketing:
Widgets have made significant strides as an accepted marketing technique in recent months. Many new Blog oriented services are launching Widgets providing businesses with the opportunity to quickly introduce their services and new products to audiences.
Web Widgets are small applets that live in HTML and provide miniature versions of a specific piece of content outside of the primary web site. Web Widget Marketing is not only an exciting new marketing technique; it is fast becoming one of the leading brand-building marketing strategies for businesses advertising online.
9. Discover the Benefits of Mobile Media Marketing:
Mobile media marketing has continued to grow at a meteoric pace as many web companies recognize the huge potential in mobile marketing. As new technologies emerge and standard websites are converted to ones that can easily be accessed by mobile devices, companies will need to ensure that their websites are mobile-friendly. This leads the way for new and innovative opportunities to provide the consumer with improved brand and marketing experiences.
10. Create an Effective Email Marketing Strategy:
Introduce an effective Email communications strategy as part of your marketing strategy to grow your existing customer base and to expand your client base significantly through permission marketing and regular targeted communications. Engaging your customers with relevant, targeted information when, where, and how they want it is crucial to marketing success. By combining technological advances with tried-and-tested best practices, the future still looks bright for email marketers.
First and foremost, get your website content right. Make sure it is easily read by both humans and search engines. An essential variable applied by Search Engines in the way in which they rank websites is based on the relevancy of the content that the search engine is indexing.
2. Create a Content Development Strategy for Your Website:
In addition to optimizing the existing content on your website, it is essential that you develop a strategy to continuously grow your websites content on an ongoing basis. All new content should be written specifically with the web reader in mind and should also be optimized for the search engines.
3. Invest in a Paid Search (Pay-Per-Click) Campaign:
When you pay for traffic (visitors) that click on your advertisements that are being advertised on search engines, this is called pay-per-click or search engine advertising. Paid search allows you to quickly leverage search engine traffic by bidding for keywords that are related to the products or services that you promote and sell on your website. Paid search advertising is particularly beneficial to companies who are not yet well ranked on search engines through natural search.
4. Publicize Your Website Through Article Marketing:
Article marketing is regarded by Internet marketing experts as one of the most effective promotional methods to publicize your website and to grow the number of back links (incoming links) to your website content. To ensure ongoing awareness, articles should be submitted to suitable article directories, content publishers, article announcement lists and content syndication (RSS feeds). Each article should be published on your website first and should include a bookmark button to encourage social bookmarking.
5. Develop a Social Media Marketing Strategy:
Studies show that by the end of 2007 more than 60% of top global companies will have had some form of social media marketing strategy in place. Corporates and small business owners should create a clear social media marketing strategy as part of an integrated communications and marketing strategy. Social Media has become an essential component of online marketing and search engines are adjusting their rankings to include search personalization. One of the effects of the social media revolution is an exponential growth in the amount of content online.
6. Create a Company Blog:
In the past, corporates have focused marketing and communications efforts on becoming faceless. This has changed significantly. Where the online consumer has become very much in control, companies will no longer be able to connect with their customers in a meaningful and emotional way without having a personality. More and more companies are starting to realize the significance of establishing a company personality and we are starting to see more Corporate Blogs coming alive. Business Blogging will continue to become more lucrative as more and more people look to new media such as Blogs and social websites for insight.
7. Experiment With Video Marketing:
There is tremendous power and revenue-generating potential in Video Marketing. With the rapid ongoing growth of YouTube's traffic in addition to the emergence of Internet Television websites, streaming video is dominating the international web and marketers are quickly scrambling to capitalize on this exciting channel. As companies seek to simplify video sharing, video marketing will become more interactive which could have huge implications for Affiliate marketing.
8. Engage Your Audiences With Web Widget Marketing:
Widgets have made significant strides as an accepted marketing technique in recent months. Many new Blog oriented services are launching Widgets providing businesses with the opportunity to quickly introduce their services and new products to audiences.
Web Widgets are small applets that live in HTML and provide miniature versions of a specific piece of content outside of the primary web site. Web Widget Marketing is not only an exciting new marketing technique; it is fast becoming one of the leading brand-building marketing strategies for businesses advertising online.
9. Discover the Benefits of Mobile Media Marketing:
Mobile media marketing has continued to grow at a meteoric pace as many web companies recognize the huge potential in mobile marketing. As new technologies emerge and standard websites are converted to ones that can easily be accessed by mobile devices, companies will need to ensure that their websites are mobile-friendly. This leads the way for new and innovative opportunities to provide the consumer with improved brand and marketing experiences.
10. Create an Effective Email Marketing Strategy:
Introduce an effective Email communications strategy as part of your marketing strategy to grow your existing customer base and to expand your client base significantly through permission marketing and regular targeted communications. Engaging your customers with relevant, targeted information when, where, and how they want it is crucial to marketing success. By combining technological advances with tried-and-tested best practices, the future still looks bright for email marketers.
Thursday, January 10, 2008
SEO and Link Building Challenges for 2008
I was reading a good article of seo. Written by Justilien Gaspard he has also own blog of Link building http://www.justilien.com/ I like most of his seo article.
Google's public attack on paid links has caused a flood of scared Webmasters who are scared to link to other sites. Google's assault on paid links has forced Webmasters to ask: What is a paid link? Here are the top five trends and challenges SEOs, link builders, and Webmasters face
1. Webmasters Scared to Link Out
2. Overuse and Abuse of NoFollow Tags
3. Neglected Link Building Destroys Top Rankings
4. Google Paid Links Assault: Collateral Damage
5. Scarcity of Link Building Resources
Learn More
Google's public attack on paid links has caused a flood of scared Webmasters who are scared to link to other sites. Google's assault on paid links has forced Webmasters to ask: What is a paid link? Here are the top five trends and challenges SEOs, link builders, and Webmasters face
1. Webmasters Scared to Link Out
2. Overuse and Abuse of NoFollow Tags
3. Neglected Link Building Destroys Top Rankings
4. Google Paid Links Assault: Collateral Damage
5. Scarcity of Link Building Resources
Learn More
Thursday, December 20, 2007
Business makes strange bedfellows
Business makes strange bedfellows. Just in time for the FTC to approve Google's acquisition of DoubleClick, and with it an SEO firm called Performics, the company has changed its tune a bit about how to deal with SEO companies.
For the longest time, Google advised webmasters to be wary of SEO companies, and put up this warning at the Webmaster Help Center:
"For your own safety, you should insist on a full and unconditional money-back guarantee. Don’t be afraid to request a refund if you’re unsatisfied for any reason, or if your SEO’s actions cause your domain to be removed from a search engine’s index." Read More.....
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