Wednesday, August 08, 2007

Blue Hat SEO-Advanced SEO Tactics

Mark, a knowledgeable reader and benevolent commenter here has made a separation and started his own blog called Digerati Marketing. It’s pretty new and only has a couple posts so far, but I got to say the material thus far is absolutely fantastic. I think it’s a great representation of the Blue Hat spirit. So I have absolutely no problem plugging it, because I really do think you should add it to your readers in case he keeps up the excellent work. He was kind enough to donate one of his posts here. It’s called Making Money With A Video Blog. I think it’s a great post and if you’ve been paying close attention you’ll know that I also already do this idea and he is absolutely right on all counts. So enjoy.


An Introduction to Video Websites
There’s a lot of them about, a lot. Apart from the old-timers like Ebaumsworld, Google’s acquisition of YouTube has really seen them starting to eat up this market. The great thing is, that doesn’t matter, videos are a disposal media - people look at them once, show their mates and then it’s old news. You’re only as good as your last video! What we’re going to look at doing here is setting up a video website with minimal cost & time and maximizing our profit.

Now, I’m not claiming this will make you a millionaire, but you can earn around £500 ($1000 to our American friends) per month without too much trouble. So it’s well worth it for the day or two it will take to set up!

Step #1: Monetization Strategy

Okay, for this site we are going to make our bucks from a couple of different sources. Our main income will be made from Google Adsense. If you haven’t got yourself a Google Adsense Publisher account, click the big button below and sign up. Adsense will display contextual adverts which you can neatly blend in with the design of your website, to make them non-intrusive, yet a natural click away. For this website we are aiming at generating a 25% click-through rate while staying well inside the Adsense Terms Of Service.

An important note: I’m going to give you some tips on optimizing your Adsense placement and layout later, if you want to take the optimization further, you may be pushing the limit on what Google does and doesn’t allow. The Adsense team can be merciless at times if they think you are breaking their TOS, which can be quite “grey” at times. So, stick to the guidelines and you’ll be fine, cross the line at your own risk!

So, if you haven’t already,
Step #2: Setting up the website with Wordpress
Yay for Wordpress and its many uses! Wordpress gives you an off the shelf platform for out video blog (vlog). It allows comments, pings, trackbacks, easy archiving, it’s SEO friendly and has loads of plugins. For this kind of mission, it’s definitely the number one choice.

There are two ways you can go about getting Wordpress up and running:

1) You can go to and sign up for a wordpress account, they will provide you with a hosted blog such as


2) You can go and download Wordpress and install it on your server. This is really the preferred option as it will give you the power to use some neat features in the future, which will smooth out the money making process! If you haven’t got web hosting, I use Site5 (aff link) and they’ve always been good to me and are fairly priced.

Once you’ve uploaded Wordpress to your server, follow the installation guide (it’s pretty simple) to get your Wordpress installation and database up and running.

Step #3: Choosing a domain name
Probably the hardest part of building any website is finding a domain name! Don’t worry too much about getting keywords in there, organic SEO isn’t how we’ll be doing the bulk of our promotion, try and focus on getting something short, snappy and memorable. (That means no hyphens!). If you can get something with a keyword or two (funny, video, comedy, humor - reach for your thesaurus) all the better, but as I say - don’t sacrifice the name for it. Once that’s sorted, point it at your server so it will have resolved by the time you’re ready to launch.

Step #4: Plugins Galore
There are some great plugins for Wordpress that will save you a hell of a lot of time and coding. I’ve experimented with quite a few and whittled the list down to some essentials.

Viper’s Video Quicktags - This plugin will save you having to rip out all the embed code from videos on major sites like YouTube, all you need to do is paste in the video ID and this plugin will do all the rest of the code & alignment for you. It’s essential to make adding videos as quick as possible.

WP-Email - This plugin adds an “E-mail This To A Friend” option at the bottom of every post (which will be your videos). I’ve been using these for a while and although you don’t get loads of people use them, personally recommendation is the best kind of marketing your website could hope for.

WP-PostRatings - This will add the “rate this video” 0-5 stars function at the bottom of each post. It’s a nice addon to get people to try and interact with your site if the can’t be bothered to post comments. Interaction is good - it’s the first step in relation building with your visitors and ultimately trying to get them to come back.

Sociable - Adds a mini-bar of just about every popular social bookmarking site worth mentioning at the bottom of each post. Digg, Reddit, Bloglines, they’re all there. Optimization Tip: From experimenting, I found it is best not just to select all the social sites going, choose a maximum of 5 major ones, then rotate to see what is most successful. Having a line of 20 social bookmarking icons looks a bit confusing and seems to ultimately put people off using them.

StumbleUpon It! - StumbleUpon is a really great way to promote sites with entertainment and disposable content. This plugin gives you a “stumble it” button at the bottom of each post, which will play a part in our future marketing strategy.

Did You Pass Math? - Did you? This is just a basic anti-spam measure that puts one of those sums before you’re allowed to comment. Spam is a major problem, so I’d recommend this one, just to save you some time.

Akismet - This should be present in your default Wordpress installation, you require a Wordpress API key - but this little gem has stopped more spam than anything else I’ve ever tried.

Step #5: Get Feedburned
Okay, with further promotion in mind it’s time to sign up to Feedburner. RSS is going to be one of the main ways we keep in touch with our readers, letting them know we’ve put more videos on our site and Feedburner offers a load of other ways to let people subscribe to your content.

Step #6: Theme Design
There are loads of great Wordpress themes at Have a good look through them until you find something you like. I would generally recommend going for something fairly simplistic and neat with an either 2 or 3 column design. Or, if you’re feeling adventurous, you could always design your own!

Once you’ve got your theme and uploaded it, I’d suggest tweaking some of the graphics to make it your own. Get your branding up there, design a logo and base your site around the domain name. This is why we wanted something easy to remember and relevant earlier, it’s no good calling your site “Video Hustler” then having and hoping people will remember it.

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