Monday, December 29, 2008

Benefits of Manual Link Building Services

Link Building is a process of increasing link popularity of a page by submitting our site on other domains and it increases ranking in search engines. Link popularity means number of sites pointing towards our site. Search engines not only look at the no. of sites only but also the quality of those sites. It is one of the most important factors to be successful in online marketing.

Link Building process helps in getting high targeted visitors to our website and in turn gets high ranking in the search engines. Link Building is one of the methods in SEO to improve our site's position in search engines. Furthermore, an increase page rank position means we can compete for competitive phrases/keywords in our related field.

Link exchange with relevant and quality sites give benefit to our website visitors. Our site will be found by many people who are looking for particular service or product that we are offering to our customers. They get information about any particular topic at one page only by simply clicking on different relevant sites. This builds brand awareness and trust in a company or brand.

Anchor text of incoming links plays an important role in getting high rank in search engines. It is very important from ranking point of view as most important and relevant keywords are used in the links which are pointing to our website that help in having good position in SERPs. If you have more quality links with the same keyword, then that keyword would give benefit to our website to get high rank with that keyword.

We can rank high to dynamic pages very easily with the help of link building techniques. Many of the search engines don’t index dynamic pages. But when we link to that dynamic pages, then search engines index those pages also.

Link Building means to have other site's link on our site and also to place our link on other relevant sites. While indexing that particular page, search engine would index links leading from that page and learn about those links within your website and indexes those links too.

Link Building process also save lot of advertisement money to promote our business. Well planned Link Building Campaign helps in targeting potential customer market and helps in improving our sales to some extent.

Monday, December 01, 2008

Google Joins DRSG

Google joined the Demand Response and Smart Grid Coalition (DRSG), an association that promotes the monitoring of electricity consumption in both the power grid and end users' homes. This step is the latest in a series of environment-friendly actions that Google.org engaged in over the past few years. The DRSG group includes multiple companies, all oriented towards promoting and supporting energy efficiency.


Google also announced that it signed a partnership with General Electric in early September, in a step aimed at supporting clean energy lobbying, as well as the development and implementation of energy monitoring equipment throughout the grid. The main stake of Google's efforts is to create a nation-wide smart power grid that will fuel smart appliances.


These appliances, including dishwashers and washing machines, could detect off-peak periods – via their integrated software – and trigger their programs accordingly, so as to minimize both costs of operations and the strain they place on power plants in the US. This leads directly to less carbon being emitted into the atmosphere by coal- or natural gas-powered production facilities.


DRSG also focuses on the issue of demand response, which means that its companies advocate the creation of pieces of software that will regulate and decrease energy consumption in offices and homes during peak times. Google was expected to enter this field for quite some time, and it would appear people saying this were right.


Besides Google, the DSRG group also includes companies like Cpower, Conservation Services Group (an energy service firm), and Corporate Systems Engineering (a smart-meter provider). Chances are that more companies will soon join the initiative as well, especially now that Google is in on it too. The Mountain View-based firm is also expected to soon launch a line of products, including gadgets and software that will monitor end-users' energy consumption.