Balance of Your Link Building Strategies

I found a post regarding link building strategies from blog

http://www.linkbuildingbestpractices.com/

The solution is to balance your link building strategies for the greatest possible coverage over a multitude of formats. If you do this, you’ll find that you are always hitting on multiple cylinders. Although you might not be getting great results from every single link strategy, you’ll be getting pretty good ranking from several of them. It’s like playing a good point spread – coverage is key.
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Build a Blog and Get Ranking

Blogs have been around long enough to become standard elements of the web landscape. They're easy to construct and manage, they create fresh, user-generated content and, if well-executed, blogs draw crowds and the attention of search engines.

Whether starting out with a new domain name, or a domain that's been around for a decade, you can rank your blog on Google if you just do what Google wants you to do. So here are 25/50 tips to get your blog ranked by the world's biggest SE.

Wordpress is a blog platform that's open source (free), robust, extensible and easy to use. Add Feedburner, which equips site owners to broadcast RSS feeds and develop user metrics. Next, synch up Google Analytics and a sitemap plug-in to simplify populating the blog and developing useful, actionable metrics. Also, make sure your blog is pinging www.technoratti.com and other social-ranking sites like www.digg.com.

Don't worry about page rank
PR is highly over-rated as a yardstick of online success. Connectivity within a web community and expansion through content syndication and guest blogging are more critical to building site credibility than page rank. PR will take care of itself over time if you do it right.

Differentiate your content on every post. Cover lots of editorial ground. Dry, starchy academic writing is strictly for the textbooks. Write words that people "hear" instead of read. Birds of a feather do, indeed, flock together. So, if one of your regulars shares an interest in philately, chances are s/he has other friends with an interest in stamp collecting.

Remember SEO basics
Use provocative, keyword-rich title tags, meta keywords and descriptions, and only link to high-quality sites. Never over do it. Keep your posts relevant, natural, accurate and, above all, current.

Don't stuff blog post titles with keywords.
It's a form of keyword stuffing and spiders hate keyword stuffing. The ratio in headlines should be 40% keywords, 60% non-keywords.

Submit your URL to blog directories. There are "best of the web," and paid directories, like Yahoo, and free directories like the Open Directory project at www.dmoz.org. Every directory listing is another link to your site and another way visitors can find you. Just google them to find more.

Content quality counts
Research topics about which target readers want to learn. Write something new, useful and relevant. And don't forget to regularly update older posts. Things change fast on the web so last year's "next big thing" is this year's hackneyed cliché.
However, be consistent, as well. Keep blogging. It can take time for a blog to catch the notice of a search engine spider. Add links from their blogs and establish your site's link community. There are people within your web neighborhood with opinions and good information. Contact them to invite submissions to your blog and your site in general.

Don't use duplicate content
The only duplicate content that appears in your blog posts are quotes, and they should be identified with quotation marks. Make friends with other bloggers in your commercial, business or NFP space. Ask to become a guest blogger, or seek endorsements from the "names" within your site sphere. Develop some friendly contacts on social media sites and participate in the community. Ask contacts to promote your blog content. Also ask for contributors. People love to express their opinions.

Useful SEO Techniques

Every webmaster should have some basic understanding of these simple SEO techniques if they want to achieve Top Rankings for their site. The more you know about these Search Engine Optimization techniques; the better your web pages will fare in the different search engines, especially Google.

Optimizing your pages for the search engines should be your main priority because conquering and dominating your chosen keywords is often cited as one of the major determining factors in the success of your online site or business. You must have a rudimentary grasp of how SEO can work for you and your site.

"This article is taken from http://www.promotionworld.com/se/articles/article/0802298usefulseo.html"

1. Title Tag

The Title Tag is located at the top of your html page and it tells the search engines what your page is about. When you open your page in a browser these are the words at the very top of the screen. Despite its simplicity, the title tag is crucial to 'on-page optimization'; it should include your main keywords and it should be 63 characters or less if you want your title to appear in full on Google. Many SEO experts create web pages in a three-prong approach. They place the title in: - the title tag - on the webpage itself - and in the URL for that page. Sometimes they will just pick the main keywords from the title and place them in the anchor url instead. For example: www.yourwebsite.com/keywords.html

2. Meta Description Tag

The Meta Tag contains the description for your web page. Your description will show up in all the search engines so you have to be careful to write precisely and objectively. It should be about 140 characters or around 20 words. Make sure to include your keywords but don't spam - don't repeat your keywords more than twice, using variations is helpful. Keep in mind, successful webmasters make their descriptions stand out from the crowd and entice the surfer to click their link. It is also the first contact with your potential visitor or prospect so make a good first impression.

3. Anchor Tag or URL

The anchor tag is used to form links within websites or from site to site. This tag should have your title or the main keywords from your page title to be the most effective. Anchor text is also important to know, these are the underlined, clickable text or words in a link. <*A HREF="url"> anchor text <*/A> If you want to check Google for all web pages containing your keywords in the anchor tags. Just type into Google Search: allinanchor:yourkeywords

4. Finding Backlinks

One of the keys to higher rankings is building quality links from relevant related quality sites. The search engines, especially Google, counts each link as a "vote" for your site or content. Many experts suggest you include your main keywords in the anchor text of these inbound links in order to rank high. If you want to find the number of backlinks your site has. Just type into Google Search: link:yourURL and it will give you the number of backlinks you have. Google doesn't give you all your existing backlinks, so you can try Yahoo! to find a more exact number. Just open Yahoo! and type in: linkdomain:yourURL

5. Checking Indexed Pages

If is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages. You can see how many of your pages are indexed in Google by using the site command. Just type into Google Search: site:yourURL Another way to look at your pages in Google is to type in "http://yoursite" and "www.yoursite" with the quotation marks to see the exact number of listings for each.

6. Checking Google Cache

You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved. Just type into Google Search: cache:yourURL

7. Finding Associated Keywords

Keywords are the heart of the Internet, you must dominate the search engines for your chosen keywords if you are to succeed online. So make sure you have your main keywords in the Meta Keyword Tag on your page. Many experts suggest you place your page's main keywords in the first and last 25 words on that page. You must also be able to find and use variations of your keywords to completely conquer your targeted niche. To find what other keywords Google has associated with your main keywords, just use the tilde ~ command to find associated phrases in Google. Just type into Google search: ~keywords Variations will be highlighted in bold print.

8. Finding Titled Keywords

If you want to find competing sites that have your keywords in the title just use the allintitle command. Just type into Google search: allintitle:yourkeywords In summary, if used consistently, these basic SEO techniques should help improve your rankings and keep you in the picture with regards to your standings in the search engines. Your site's stats or raw traffic logs will also confirm the rise or fall of your keyword rankings. You must have complete knowledge of both your site and your keywords in the search engines, especially Google. Since Google will deliver most of your quality traffic, you must optimize for it and be aware of what is happening to your site and keywords within Google. This is yet another example where knowledge equals success.