Tuesday, August 28, 2012

Incoming Google Penguin Update “Jarring & Jolting”

What should we do to prepare for the Penguins?

What should we do to prepare for the Penguins?
  1.     Stop buying backlinks
  2.     Stop trying to make links ‘appear’ real
  3.     Remove any paid links
  4.     Clean up any noise you’re making in the index
  5.     Fix crawl errors on your site
  6.     Start building genuine, trustworthy links from reputable websites

Band aid your site with the six steps above and rather than playing catchup when the next Penguin update rolls around you’ll be reaping the benefits of higher, more stable rankings. But get cracking now before it’s too late!

Thursday, August 23, 2012

7 Surefire Ways To Increase Your Traffic Starting Yesterday

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites


With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

Tuesday, November 22, 2011

Make your site more visible!

Yes , Guys!

Here is Three factor two increase your visibilities  and traffic.

1) Be relevant

2) Be social

3) Be fast  



For more details see above video .
A faster site increases user satisfaction, so speed is an important factor in the Google search ranking. And by implementing the +1 button on your pages, you can give users an opportunity to share their opinion with you and guide you to what is most interesting for them on your site.

Good Luck!

Saturday, June 12, 2010

Reasons to Adopt Social Media Marketing Services

In today's economy B2B companies are decreasing their marketing dollars and spending more online. A recent survey by B2B Magazine revealed that over 48% of those surveyed were increasing their online marketing spend.

Why is there such an effectiveness in social media?

Truth is, so many people are tired of "marketing speak." Social media allows companies to relate to one another and bypass the fluff.

Let's take a look at what the online definition of social media, I've chosen to use the definition from wikipedia since it is user generated.

Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.

The definition alone should reveal to you how important it is that B2B companies explore social media marketing channels.

In a recent study done by Knowledge Storm of B2B technology decision makers the following statistics were revealed:

  • 90% Participate in Video
  • 80% Participate in Blogs
  • 80% Participate in Wikis
  • 69% Participate in Social Networks
  • 53% Participate in Podcasts

In the same study it was shared that of 69% of B2B buyers use social networks "primarily for business networking and development."

Social media enables you to :

  • Share your expertise and knowledge
  • Tap into the wisdom of your consumers
  • Enables customers helping customers
  • Engages prospects through customer evangelism

Why is it so effective?

Three reasons that are particularly attractive to small business and other entrepreneurs: low impact/annoyance factor, cost effectiveness, and a viral spread of information.

1. Low Impact (and therefore low annoyance factor) :-

In the same way that email rapidly replaced telephone contact and so called “face time,” blogging, Twitter, and Facebook are replacing other more traditional forms of marketing, and for the same reasons.

Emailing became the norm for the “sender” of information because it was easier (both physically and emotionally) than making a phone call or meeting with someone in person. Email grants immediate completion and instant gratification: No getting a busy signal or, worse, an answering machine or voice mail inbox that required you to leave a message (wherein you might say the wrong thing and not be able to erase and re-record) and no having to carry on an unscripted conversation with someone in person (wherein the same dangers were ever present). The receiver was equally blessed by the ability to respond (or not) at his or her leisure and with the same assurance of faux pas-free “conversation.”

Social Media does the same for marketing by freeing the marketer to place his or her “ads” at any time, around the clock, 24/7, rather than to some PR office or publisher’s schedule, while simultaneously granting the target audience the ability read/view and/or delete at will instead of having to dispose of or recycle the publication, and all for the low, low price of . . . well, nothing.

Which naturally leads us to reason number 2.

2. Cost Effective (’cause it’s free!) :-

Well the section header pretty much says it all. You can’t get much more cost effective than “free,” and all of these Social Media Marketing venues are just that. Free as the air you breathe ~ which, by the way, is how many viruses spread.

3. Wherein a Virus can be Your Business’s Best Friend :-

Remember the “water-cooler” metaphor above? Years ago, in the traditional brick and mortar model of business, the water-cooler was the place where employees would gather to socialize during breaks, exchanging pleasantries and information, introducing the “new guy” to the old guard, telling jokes and showing off pictures of their pets or the new baby.

Long after the physical water-cooler had been replaced by bottled water, “hanging around the water-cooler” remained a metaphor for the casual meetings and conversations that took place among people in the physical spaces of a business environment. Whatever the place, the close physical proximity inherent to “hanging around the water-cooler,” made it equally easy to pass along a cold or flu bug with the jokes and those pictures of your little ones.

As it is in the physical world, so is it in the virtual, and it is in this way, especially, that Social Media Marketing is effective. Facebook is an especially good example of the virtual “water-cooler” inasmuch as people “meet” there and exchange information (including jokes and pictures of the fam) and provide the perfect growth environment for
spreading a “virus” in the form of word-of-mouth marketing.

It’s little wonder, then, that adopting Social Media Marketing is a good idea for your small business. And it’s kind of comforting to some of us, after all, that even here, in the virtual business world, we can find in these new fangled technologies an echo of tradition and a sense of continuity that is familiar and reassuring.

Sunday, March 07, 2010

"Link popularity" generate guaranteed hits

Link popularity measures the total number of web pages that links to your website. It is important because search engines' ranking criteria gives some weight to the number and quality of inbound links that a website receives. Quality of inbound links are more important than quantity because by quality inbound links we mean links from high traffic websites.

There are countless online promotion strategies you should take into consideration in order for you to promote your website and generate guaranteed hits. Although there is huge competition in the online world, this does not necessarily mean that you can no longer stand out and create a whole deal of difference when it comes to your online business or website.

There are countless online promotion strategies you can take on in order for you to make your website a true success and some of these strategies could not only help boost your site's visitors but could also help you become every person's ultimate source when it comes to searching for information and things like that.

First thing that you can do is to promote your website in itself. Think of what type of website you want to create and for who you want to create it for. It is important for you to take note of your actual purpose for coming up with your own website. Is it a personal type of website where you will be providing content about a particular topic or is your website a business that will sell services and products to your prospective customers?

Tuesday, January 05, 2010

Cyber threats in 2010

Cyber criminals increasingly leverage the news of the day to attack unsuspecting consumers.

Whether it is celebrity deaths or natural disasters, Marcus says criminals will find a way to conceal their malware in the headlines you want to read.

According to McAfee, Facebook, Twitter and other social networking sites-will become major targets for cyber criminals. Read full story here...

Sunday, December 06, 2009

Twitter for marketing and promoting your products

Twitter is a micro-blogging site that asks you a basic question, "What are you doing?" It allows anyone with an account to write up to 140 characters in a text field as a means to update, comment, promote or communicate to others who are "following" you. When people follow you, they see what you've recently contributed when they login. They see your "tweets", which are the messages you leave.

And of course you can follow others who tweet about the things that interest you. As an Internet marketer you may want to follow other Internet marketers, for example.

Like anything, and this is especially true of working with social media, the more you give, the more you get. In other words, the more often you tweet the more activity you'll generate. Some suggest that you tweet a few times a day, every day. Not every tweet needs to be profound. But they should all be useful.

It's important that you don't abuse Twitter for marketing and promoting your products, services or affiliate links. Most of your tweets ought to be about offering your followers useful and valuable information. Only once in a while should you try to use Twitter to promote something. Otherwise you'll be perceived as a spammer, and no one wants that tag.

Imagine if you had a large number of people following your tweets? Some people have tens of thousands following them. If you had something to promote and you had a large following, you could quickly and efficiently alert a lot of people of your promo. It acts sort of like a mass emailing blast to your house email list, but it's a heck of a lot easier and faster. This is the power of Twitter.
Follow me on twitter

Saturday, October 24, 2009

Twitter made arrangements with Microsoft and Google

Twitter, the famous social networking site, has made arrangements with Microsoft and Google to integrate its subscribers’ Tweets into search results. This will create a new search engine optimization (SEO) environment.

The two search engines will have access to Twitter’s extensive storage of public data in real time, which will enable them to track trends with a higher degree of accuracy. Due to the partnership between Microsoft and Yahoo, Yahoo will also gain access to this real-time data.

Microsoft has also signed a similar deal that will give Yahoo access to user updates on Facebook. This will give SEO professionals an additional tool to improve search rankings.

Tuesday, March 24, 2009

Cheap SEO Services

Recently, in the current trend for SEO services, many SEO sites offer packages which are costlier than the complete budget of getting web page going. Most sites look to achieve instant attention for their clients by displaying a lot of paid banners and ads on all types of websites. It may be good for a few days but then, once the campaign is completed, the rating of site back to square once more. When you are searching for cheap SEO services, you should consider such service providers who have proven record of sustainable results.

You need to look for such search engine optimization firm that is in sync with all the concerned events in this field. Internet is the place where nothing remains permanent. A new brand of a few days ago would be obsolete today. Same happens with SEO services, when you are in search of reliable and cheap SEO services, you need to look of how many channels your SEO Company is using, it will give you a fair idea of the desired budget that you want to pay. When you are looking for reliable and cheap SEO services, there are some factors that help you to choose a firm like SEO UK or UK SEO that adjusts into your budget.

Wednesday, January 21, 2009

Top 10 SEO Questions

All this 'expert' advice can make the simple task of optimizing your site incredibly confusing. Here are some straightforward answers to the most common SEO questions.

1. What is SEO?

SEO stands for search engine optimization. A search engine is a tool many internet users use to find sites that are relevant to their needs. The three biggies when it comes to search engines are Google, Yahoo and MSN. There are however, hundreds of search engines available to internet users. Search engines work by sending out spiders to crawl through the World Wide Web and gather information. If you have the information they're looking for, in the places they are looking, they'll find you and place you in their results when a person is looking for your information.

The task of understanding what search engines are looking for and putting it in the right places on your website and in your content, is the essence of search engine optimization. So now you might be asking . . . what do search engines look for and where do they look for it? The answer is keywords and links. Keywords in your html coding, keywords on your webpage content, keywords in your content, and the number of incoming links you have to your website.

2. How important is SEO?


Let's just put it this way. What's better a few visitors who stumble upon your website or hundreds of visitors that go to your website with the direct intention of learning more or making a purchase?

With more and more people searching and shopping online, getting on the first page or two of the search engine results can mean the difference between keeping your day job and becoming an internet millionaire.

3. What are text links?


Links are just one of the tools you can use to increase your search engine optimization. The more quality links you have, the better your search engine ranking will be. Text links are links that contain only text. Wikipedia is a great place to examine internal text links. The links are contained within a sentence and when a reader clicks on them they are taken to a different page on the same website. The kind of text links you're looking for will be text links that will take readers from your article, ebook, or web copy to your website.

An excellent tool to generate incoming links is to write copy for online audiences like article directories, blogs, and ezines and insert text links in the copy. Webmasters will link to the content and thus to your site. Additionally, when you allow free reprints of your copy provided the links are maintained, you're encouraging links to your website.

4. What are link farms and link exchanges?

Search engines don't accept just any old link. The link has to be from a relevant and quality company. This means you don't want to participate in link farming. If a search engine suspects your links to be lacking, they'll actually penalize you. Link farming or link exchanging is essentially the process of exchanging reciprocal links with Web sites in order to increase your search engine ranking. A link farm is a Web page that is nothing more than a page of links to other sites. Stay away from link farms. When you generate a link from another site, it had better be relevant and coming from a real web site.

5. What is duplicate content?

The definition of duplicate content is web pages that contain substantially the same content. Search engines will penalize you for this. How do you avoid duplicate content? Don't publish the same article in several locations. There are many tools available online to help you re-write your content so that it is 30 percent, 40 percent, and even 50 percent different. However, the best way to avoid duplicate content is to simply write new content.

6. How do I find the right keywords?


There are several steps to finding the most profitable keywords. The first step is to generally do a bit of brainstorming and come up with a list of keywords you think people will use to find your products. The next step is to research supply and demand for those particular keywords. Supply means how many other websites are using those same keywords and demand is how many people are looking for those particular keywords.

The key is to find keywords with high demand and relatively low supply. There are many effective and useful keyword tools to help you find this information and to generate keyword ideas. Once you decide on a few keywords, it may be useful to do a bit of testing before you commit to them.

7. How do I optimize my web pages?

Placing your keywords in the right location is a good start to optimizing your web pages. Search engines look to the headings, subheadings, domain name, and title of your website. They also look in the content on your page and primarily focus on the first paragraph.

Try to get a domain name with your primary keyword included. When you include your keyword in your URL it tells the search engine spiders immediately what your site is about.

Title Tag. Your title tag is the line of text that appears on search engine results pages that acts as a link to your site. This is a crucial element of your webpage as it describes to your visitors what your page is about.

If you view your source code, your title tag will look something like this:

Keep your title tags brief, descriptive, up to date, and keyword rich will help to increase the relevance of your site in the eyes of the search engines, as well as giving your potential visitors a good idea of what they can expect from your site.

Meta Tags have lost their importance to the search engines however it is still helpful to place your keywords in your meta tags. In your source code they look something like this:

8. Do I need to submit my site to the search engines?

The simple answer is - no. Search engine spiders are always out there doing their job and collecting information. Every time you update your website, add content, or change your keywords, the search engines capture the information and record it. However, if you want to be listed on a directory, like the DMOZ Open directory project, then you will need to submit to those.

9. What are spiders?

Search engine spiders are also called web crawlers or bot. They're basically automated programs which scan websites to provide information to search engines often for the purpose of indexing or ranking them.

10. How does content help my SEO?

Content is one of the best tools to improve your search engine ranking. It is a great place to emphasize keywords, encourage linking to your site, and increase traffic. The key to content is to make sure you're offering quality content and you're updating your website and your content frequently. Content can be provided in many forms including:

* Blogs

* Forums and chat rooms

* Articles

* Reviews

* Case studies

* Reports

* How to guides

* Tutorials

* e-books and much more.

Monday, December 29, 2008

Benefits of Manual Link Building Services

Link Building is a process of increasing link popularity of a page by submitting our site on other domains and it increases ranking in search engines. Link popularity means number of sites pointing towards our site. Search engines not only look at the no. of sites only but also the quality of those sites. It is one of the most important factors to be successful in online marketing.

Link Building process helps in getting high targeted visitors to our website and in turn gets high ranking in the search engines. Link Building is one of the methods in SEO to improve our site's position in search engines. Furthermore, an increase page rank position means we can compete for competitive phrases/keywords in our related field.

Link exchange with relevant and quality sites give benefit to our website visitors. Our site will be found by many people who are looking for particular service or product that we are offering to our customers. They get information about any particular topic at one page only by simply clicking on different relevant sites. This builds brand awareness and trust in a company or brand.

Anchor text of incoming links plays an important role in getting high rank in search engines. It is very important from ranking point of view as most important and relevant keywords are used in the links which are pointing to our website that help in having good position in SERPs. If you have more quality links with the same keyword, then that keyword would give benefit to our website to get high rank with that keyword.

We can rank high to dynamic pages very easily with the help of link building techniques. Many of the search engines don’t index dynamic pages. But when we link to that dynamic pages, then search engines index those pages also.

Link Building means to have other site's link on our site and also to place our link on other relevant sites. While indexing that particular page, search engine would index links leading from that page and learn about those links within your website and indexes those links too.

Link Building process also save lot of advertisement money to promote our business. Well planned Link Building Campaign helps in targeting potential customer market and helps in improving our sales to some extent.

Monday, December 01, 2008

Google Joins DRSG

Google joined the Demand Response and Smart Grid Coalition (DRSG), an association that promotes the monitoring of electricity consumption in both the power grid and end users' homes. This step is the latest in a series of environment-friendly actions that Google.org engaged in over the past few years. The DRSG group includes multiple companies, all oriented towards promoting and supporting energy efficiency.


Google also announced that it signed a partnership with General Electric in early September, in a step aimed at supporting clean energy lobbying, as well as the development and implementation of energy monitoring equipment throughout the grid. The main stake of Google's efforts is to create a nation-wide smart power grid that will fuel smart appliances.


These appliances, including dishwashers and washing machines, could detect off-peak periods – via their integrated software – and trigger their programs accordingly, so as to minimize both costs of operations and the strain they place on power plants in the US. This leads directly to less carbon being emitted into the atmosphere by coal- or natural gas-powered production facilities.


DRSG also focuses on the issue of demand response, which means that its companies advocate the creation of pieces of software that will regulate and decrease energy consumption in offices and homes during peak times. Google was expected to enter this field for quite some time, and it would appear people saying this were right.


Besides Google, the DSRG group also includes companies like Cpower, Conservation Services Group (an energy service firm), and Corporate Systems Engineering (a smart-meter provider). Chances are that more companies will soon join the initiative as well, especially now that Google is in on it too. The Mountain View-based firm is also expected to soon launch a line of products, including gadgets and software that will monitor end-users' energy consumption.

Tuesday, September 02, 2008

Google Chrome New Browser

Finally Google launch the Google Chrome browser Intersting thing is that, I don't find how to add Plug in like FF. So, Firefox is still best in my opinion. Hope Google will provide some same servces in future. Google takes aim squarely at Microsoft with the release of its new Web browser, Chrome. And Microsoft should be very afraid: Chrome lives up to its hype by rethinking the Web browser in clever and convenient ways that make using the Web a more organic experience than you'd get with either Microsoft's Internet Explorer 8 or Mozilla's Firefox 3.

Chrome automatically detects the Web browser you're using and prompts you through the process of installation (right down to telling you how to access downloaded files within Firefox, for example). When you first run the application, Chrome imports your bookmarks, passwords, and settings from Firefox or Internet Explorer. It even can grab username and password data, and it automatically populates those fields for you when you use Chrome for the first time to visit a particular site.

You can find some more intersting things about Google Chrome New Browser. And visit Google Chrome comic book to get more info about it, So, Guys happy Browsing with Google Chrome New Browser.

Monday, July 21, 2008

Florida Interactive PR Agency Introduces SEO/PR Audits

The Buyer Group asks: What does online PR mean to a business? Answer? More than just an optimized press release. Can Google index your site? Is your online news optimized for today's journalists and bloggers? Does your Web site have good and useful content that is relevant to a user's search?

What does online PR mean to a business? Answer? More than just an optimized press release. Can Google index your site? Is your online news optimized for today's journalists and bloggers? Does your Web site have good and useful content that is relevant to a user's search?
Read More

Wednesday, July 02, 2008

Andy Hagans’ Ultimate Guide to Linkbaiting and SMM

I found really good article for link building Pls, read it and hope you like also...

Is anyone else sick of link baiting yet? I sure am. It’s dominating talk on all the SEO forums and conferences; it’s gumming up the works of all of my favorite social bookmarking sites; and it’s forcing me get off of my lazy rear and make good content.

Damn that link baiting.

Of course, it’s also the most cost- and time-efficient way of building relevant, trusted, editorially-given backlinks; it’s the critical success factor in getting ranked in Google for competitive keywords; and, it’s making smart SEOs a veritable boatload of money.

Read More Details

Wednesday, June 25, 2008

Negative SEO

I found interesting article about Negative SEO. I hope you enjoy it also...
http://www.seroundtable.com/archives/017495.html

Monday, May 19, 2008

Link Building Expert

Are you on the look out for somebody to help you to promote your website? Have you heard about the benefits of starting up a link building campaign but are not sure about how to proceed with this venture? Would you like to learn about how you can get into the top five of the organic search results(not pay-per-click) of the major search engines? I imagine that many Internet newbies would have answered yes to at least one of these questions. In this article I am going to write about web promotion and will share my knowledge from nine years of web marketing. I am sure it will prove to be of great benefit to many people.

It should go without saying that there is no real point of having a superb looking website if nobody can find it via the search engines. As soon as I had what I believed was a very professional and easy to navigate website, I was eager to learn about how to reach the top of the search engine rankings. It seemed so hard as the sites at the top were already established with good page rank and many backward links pointing to their sites.

It was very tempting to join one of the many dodgy ventures like a link exchange program but I was quite lucky to gain some great advice which was that hard work and patience will pay off. The sites at the top can be caught and over-taken but of course it will take time. The age of the domain is also important, why for example would a search engine like google give a new site a higher serps position than a site which has been around for three years. That new site may not even be around this time next year as many webmasters do not even renew their sites after one year. For this reason it is also a good idea to buy your domain for perhaps five years instead of just one as it shows that you have good intentions etc. It is also cheaper in the long run.

I decided to stick to the common forms of web promotion such as article marketing, gaining one-way links and ensuring that the content of my website was content that other webmasters would want to link to.

Thursday, May 15, 2008

BASIC CONCEPTS OF SEO

BASIC CONCEPTS OF SEO article on v7n by "Bob Massa"

There are some basic concepts that all search services have to follow. They all follow certain concepts because they are all driven by humans and humans are governed by certain laws of nature. Any search engine will always try to return whatever it has available that it thinks is the most relevant data to a specific query based upon ranking criteria set by the specific search service itself. That is the search service's core mission. Read More

Sunday, March 23, 2008

Balance of Your Link Building Strategies

I found a post regarding link building strategies from blog
http://www.linkbuildingbestpractices.com/
The solution is to balance your link building strategies for the greatest possible coverage over a multitude of formats. If you do this, you’ll find that you are always hitting on multiple cylinders. Although you might not be getting great results from every single link strategy, you’ll be getting pretty good ranking from several of them. It’s like playing a good point spread – coverage is key.
get full article

Tuesday, March 11, 2008

Build a Blog and Get Ranking

Blogs have been around long enough to become standard elements of the web landscape. They're easy to construct and manage, they create fresh, user-generated content and, if well-executed, blogs draw crowds and the attention of search engines.

Whether starting out with a new domain name, or a domain that's been around for a decade, you can rank your blog on Google if you just do what Google wants you to do. So here are 25/50 tips to get your blog ranked by the world's biggest SE.

Wordpress is a blog platform that's open source (free), robust, extensible and easy to use. Add Feedburner, which equips site owners to broadcast RSS feeds and develop user metrics. Next, synch up Google Analytics and a sitemap plug-in to simplify populating the blog and developing useful, actionable metrics. Also, make sure your blog is pinging www.technoratti.com and other social-ranking sites like www.digg.com.

Don't worry about page rank
PR is highly over-rated as a yardstick of online success. Connectivity within a web community and expansion through content syndication and guest blogging are more critical to building site credibility than page rank. PR will take care of itself over time if you do it right.

Differentiate your content on every post. Cover lots of editorial ground. Dry, starchy academic writing is strictly for the textbooks. Write words that people "hear" instead of read. Birds of a feather do, indeed, flock together. So, if one of your regulars shares an interest in philately, chances are s/he has other friends with an interest in stamp collecting.

Remember SEO basics
Use provocative, keyword-rich title tags, meta keywords and descriptions, and only link to high-quality sites. Never over do it. Keep your posts relevant, natural, accurate and, above all, current.

Don't stuff blog post titles with keywords.
It's a form of keyword stuffing and spiders hate keyword stuffing. The ratio in headlines should be 40% keywords, 60% non-keywords.


Submit your URL to blog directories. There are "best of the web," and paid directories, like Yahoo, and free directories like the Open Directory project at www.dmoz.org. Every directory listing is another link to your site and another way visitors can find you. Just google them to find more.

Content quality counts
Research topics about which target readers want to learn. Write something new, useful and relevant. And don't forget to regularly update older posts. Things change fast on the web so last year's "next big thing" is this year's hackneyed cliché.
However, be consistent, as well. Keep blogging. It can take time for a blog to catch the notice of a search engine spider. Add links from their blogs and establish your site's link community. There are people within your web neighborhood with opinions and good information. Contact them to invite submissions to your blog and your site in general.

Don't use duplicate content
The only duplicate content that appears in your blog posts are quotes, and they should be identified with quotation marks. Make friends with other bloggers in your commercial, business or NFP space. Ask to become a guest blogger, or seek endorsements from the "names" within your site sphere. Develop some friendly contacts on social media sites and participate in the community. Ask contacts to promote your blog content. Also ask for contributors. People love to express their opinions.